I knew from the recent Hollywood Reporter feature on Twilight that Summit Entertainment planned to release a new trailer more geared toward a male audience, but I never would have guessed they’d do such a damn good job of it. I’ve been hating on this movie from the beginning, but now part of me is actually thinking I’d like to see it. And I bet a lot of teenage boys will be thinking the same, only more so.

This is pure genius marketing, and it would have been in Summit’s favor to have gone this route all along. What with superheroes so huge right now, why hadn’t they already tried to sell this thing as being like a comic book movie rather than a sappy adaptation of goth chick lit? Wasn’t that bit of dialogue referencing Spider-Man and Superman in the film the whole time? Such a line needs to be exploited, and it’s a shame the fledgling studio took so long to employ it. This trailer is seriously what Summit should have shown at Comic-Con.

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