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Pixar’s Wall-E Just a Feature-length iPod Ad?

Christopher Campbell
By Christopher Campbell posted 1 year ago
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Maybe this really is the year of “product suggestion”, a term coined recently by Risky Biz blogger Steven Zeitchik after noticing the subtle hint of a McDonalds logo on the driver’s helmet and race car in Speed Racer.

Following that, we now have Pixar suggesting iPods and other Apple products through its new animated film Wall-E. If you take a good look at the sleek robot character Eve, you might be reminded of the typical Apple product design, and apparently it’s not so coincidental. Wall-E director Andrew Stanton told Fortune magazine of Eve’s development and the benefit of having Steve Jobs as your umbrella:

“I wanted Eve to be high-end technology - no expense spared - and I wanted it to be seamless and for the technology to be sort of hidden and subcutaneous,” Andrew Stanton, Wall-E’s director, told Fortune. “The more I started describing it, the more I realized I was pretty much describing the Apple playbook for design.” It is, of course, not the first time a product has inspired a film character - think of the murderous HAL 9000 robot in “2001: A Space Odyssey,” based loosely on big IBM mainframes of the day.

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Doing Away With Possessions — Movies First

Christopher Campbell
By Christopher Campbell posted 1 year ago
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Remember that episode of Growing Pains when little Ben decides he should carry all his possessions around with him so that burglars won’t get them? (If not, watch it here). Well, more than twenty years later, Ben is probably carrying a lot of his possessions around with him, at least his music and some of his movies, via his iPod. But if you know anyone who has been mugged in New York City, you know that it’s now easier to be robbed of all your possessions. Unless you’re still holding on to your CDs or have your iTunes purchases backed up on your hard drive, once you lose that iPod you’ve lost everything.

But now, following yesterday’s announcement that iTunes is renting movies, there’s nothing to worry about. We can do away with possessions altogether (as Carol suggests — hair dryer excluded, of course). And we can begin by throwing out all our DVDs and VHS tapes (you still have VHS tapes?). Who needs to own when you can rent whatever movie you’re interested in watching whenever you want to watch it? And you don’t even have to travel around looking for a local video store (if you even still have a local video store). Some people may have even already given up on possessing movies when Netflix came out. I, for one, stopped buying movies when I first subscribed, though I still haven’t thrown out the few DVDs I already own. Within the year, I may very well clear off those movie shelves and replace the DVDs with books.

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