Kids might be snacking experts (see yesterday’s post), but let’s admit it. Many adults also find snacks very tasty–and addicting. The cover story on this month’s Wired magazine, “Snack Attack,” is all about “bite-sized entertainment” and how one-minute media is affecting our culture.
The six-spread magazine feature is laid out as a series of snacks, to mimic its topic. Frankly, it gives me a bit of a headache and leaves me feel scattered and distracted. I guess that’s the point. Anyway, among the bite-sized articles:
- “403 Ways to Slice a CD ” (demonstrating how an album isn’t an album any more–it’s an opportunity to dice songs);
- “Sitcom to Bitcom” (about how former Arrested Development star is making a short-form comedy series for Innertube, CBS’ new broadband channel); and
- “4 Wii Microgames: When a Quickie Is All You Have Time For” (about Tetris alternatives that last a few seconds).
Probably the most applicable piece for Spout is “Let’s Do Snacks: A veteran film producer on why Hollywood must adapt to the short-form age.” Peter Guber, CEO of Mandalay Entertainment Group and host of AMC’s Sunday Morning Shootout, writes “It’s not written in the Bible, ‘A movie shall be two hours.’ Someone made that up to sell theater tickets.” This, of course, is true. Paul and I at Spout have lamented in earlier posts that short films aren’t more available outside the festival circuit. (Here’s a previous post on short films, and another, and another.)
But Peter Guber goes on to write: “With technology, the very definition of a story has changed. It used to mean an actor and a script. Now a story is a 15-second, no-dialog clip of someone running across the street.” Hmmm. I’m sure I’m not alone in questioning this. But while many people might question whether a 15-second-no-dialog clip is a story, I would argue that it always has been a story. Technology doesn’t have the power to change the definition of a story, it only changes how we’re able to tell that story.
Guber’s very short article ends by saying that all of Hollywood is “scrambling to construct a new model to profit from these bits and pieces…” but “…if people are thinking this is the end of Hollywood, they’re wrong. This is a whole new beginning.”
I’m very curious to see what direction Hollywood runs in with this new beginning–along a fast track to simply “profit from these bits and pieces,” or along a more meaningful path, that values art and storytelling that can still enrich our lives, just in shorter amounts of time.
(Also check out the “Top 10 Reasons We Like Lists.” Spout loves lists, too!)
Twitter, the popular micro-blogging service, has turned into a powerful tool in the hands of not only consumers but marketers of all stripes as well. Comcast, Paramount Pictures and a handful of others have all latched on to it as a way to communicate with customers, acting not only as a distribution platform but a conversation hub and customer service hub as well. Some of the biggest names in the social media marketing world are spending serious time brainstorming how to use Twitter for marketing, debating its usefulness and otherwise hashing out a series of best practices for utilizing the service.
