Before the Hamptons Film Festival this weekend, I wrote a post about The End of America, a documentary based on Naomi Wolf’s book of the same name, which I was interested in not least because of its unusual distribution strategy: it will premiere on SnagFilms tomorrow, before debuting theatrically in New York in December before becoming available on DVD in January. I’ll have a more review-y take on the film tomorrow. In the meantime, an anonymous (but angry!) SpoutBlog reader commented on his/her experience at the film’s first screening in the Hamptons:

First, the film was late to arrive and so we sat for an hour listening to live commentary from Alec Baldwin and Naomi “Preach to You” Watts [sic]. Then the film played and we had to hear it all over again. Naomi is out for one thing… to sell books.

I can’t speak to the motives of Naomi Wolf *or* Naomi Watts, but I can confirm that some aspect of this comment is accurate: the screening did start late, because there was an accident on the highway between Manhattan and East Hampton, and the master tape was stuck in traffic with co-director Annie Sundberg. But most of those in attendance seemed to get some value out the improvised program which preceded the movie, in which Alec Baldwin moderated a conversation about The End of America’s themes with Wolf, co-director Ricki Stern, and ACLU rep Jameel Jaffer. I was there, and I recorded the bulk of the conversation and had it transcribed. That transcript, edited for clarity, can be found after the jump.

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The End of America, a new documentary based on a book by Naomi Wolf and directed by Ricky Stern and Annie Sundberg (The Devil Came on Horseback), will premiere tomorrow night at the Hamptons Film Festival. And then, it’s going to be available … everywhere. It’s the first production of IndiePix Studios, and the company has developed a unique plan to get the movie out there via a ton of different means. After its festival premiere it’s going straight to streamability via Snag Films, and then, according to a press release, the doc will “flood venues around the country, from special screenings to theatrical exhibitions, from book stores and merchants that sell DVDs to internet sources for renting, streaming and downloading the film.”

As far as I know, it’s the first film to go to Snag directly from its festival premiere. Presumably, the goal is to enable the film, which “addresses issues of freedom, dictatorship, civil liberties and democracy - and warns that the United States’ claims on constitutional civil liberties are fast eroding,” to “go viral” in the days leading up to the election. It’ll be an interesting experiment; so far, most of the films on Snag have been titles that had been available in other forms for awhile, and this may be a test of whether or not, when given the oportunity to embed and discuss a brand-new political documentary, bloggers will pounce. I’m seeing the film tomorrow in the Hamptons and will have more thoughts after that.