Everyone was talking today about how Mark Wahlberg’s long-delayed boxing movie The Fighter is finally back on track now that David O. Russell has been tapped to direct and Christian Bale is set to co-star. Some have obviously noted the potential for problems during the shoot, since both new players have had their share of outbursts on film sets, but otherwise most of us are excited about Bale reteaming with the producers of 3:10 to Yuma and Russell back together with Wahlberg for their third collaboration (following the terrific Three Kings and the disappointing I Heart Huckabees).
Anyway, because I’ve been looking at viral marketing gimmicks all day long, I have a crazy idea for Paramount Pictures’ promotion of the “Irish” Mickey Ward biopic: live reality series. Let us watch as the whole thing unfolds, unedited and raw, via webcams. Will Russell and/or Bale shout at a cast or crew member? Will the film be shut down due for financial reasons (even if Reality Media has enough money, it should pretend it doesn’t, just to create drama out of Russell)? We’ll all be tuning in. And then we’ll probably also show up to see the finished product when it hits theaters, too.
Other blogger reactions to the latest Fighter news after the jump:
…Read more
