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10 Movie Marketing Blunders

10 Movie Marketing Blunders

Christopher Campbell
By Christopher Campbell posted 3 months ago
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This week is proving to be a monumental moment for failed movie marketing campaigns. Over at Deadline Hollywood Daily, Nikki Finke shares an insider’s look at the blunder of Summit’s Bandslam campaign, which is being blamed for the movie’s dreadfully disappointing bow. Meanwhile there’s the apparent mistake of Fox’s Avatar promotion, in which “overwhelming response” caused the film’s site to crash while people attempted to get free “Avatar Day” tickets for this Friday (we think it was all a ploy to attract more interest from markets where there’s actually little response and awareness, such as Denver). Throw in some spoiler spewing from The Time Traveler’s Wife’s Rachel McAdams, and it’s clear we’re seeing some terrible mishandling of film promotion lately.

The fact that District 9 did so well with its advertising and buzz only makes the blunders of this week seem that much worse. Plenty of reports around the web this week highlighted the contrast between the campaigns and performance of D9 and Bandslam (some people have also been contrasting the latter with The Ugly Truth’s marketing). But will the mistakes cause Hollywood to do better? Looking back at some past marketing errors, we can only assume not. Check out some of the worst movie marketing blunders (including one for a film yet to come out) after the jump.
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Zombieland Trailer is Unnecessary Yet Awesome. Today in Film Bloggery 06/19/09

Christopher Campbell
By Christopher Campbell posted 5 months ago
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Do we really need more zombie movies? Just as one is opening — the Nazi zombie flick Dead Snow — another gets a trailer: the zom-com Zombieland, starring Woody Harrelson, Jesse Eisenberg, Emma Stone and Oscar nominee Abigail Breslin. Also, according to the IMDb page, Bill Murray has a cameo as a zombie. After the brilliant Shaun of the Dead, there’s not much need for more zombie movies, especially humorous zombie movies, but I can’t help but be excited about this thing. Hopefully that tongue-in-cheek narration is heard throughout the movie and not just in the trailer, in which it’s employed hilariously.

Anyway, as entertaining as Zombieland looks, it’s certainly contributing to the potential over-saturation of the genre. Somehow, though, zombie movies aren’t as threatened, no matter how many examples are made, as some other types of movies. Vampire plots, for instance, are too common these days. And apocalyptic scenarios in general (which does include zombie stories) are excessively prevalent (today’s other most popular trailer is for Roland Emmerich’s destructoporn flick 2012, which also features Harrelson). Yet we always think most films would be better if they had zombies. The real question may be, then, do we really need more non-zombie movies?

Lets see what the film blogs have to say about this trailer after the jump:
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10 Characters Zooey Deschanel Should Have Played

10 Characters Zooey Deschanel Should Have Played

Christopher Campbell
By Christopher Campbell posted 7 months ago
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A new Zooey Deschanel movie came out last weekend. But is it the one where she plays a “Manic Pixie Dream Girl” opposite Paul Dano or the one where she plays a “Manic Pixie Dream Girl” opposite Joseph Gordon-Levitt? It’s the former, and it’s called Gigantic, which is also not to be confused with this coming week’s new DVD release, Yes Man, in which she plays a “Manic Pixie Dream Girl” opposite Jim Carrey.

Sure, Deschanel has range and talent (see this fan-made montage of some of her more varied performances), but she also has a certain repetitive nature to her characters. And this “Manic Pixie Dream Girl” nature became all the more confusing recently when trailers for Gigantic and (500) Days of Summer (the Gordon-Levitt one, which is actually her second romantic pairing with the actor) appeared online around the same time. Maybe instead of worrying about people confusing her for Katy Perry, the actress should worry more about people confusing her characters and films for each other.

Or, maybe not. Plenty of us can’t get enough of Deschanel’s quirky, free-spirited performances. In his Yes Man review, Roger Ebert noted that two critics proposed marriage to the character at the end of the film. We wouldn’t go that far, but we have crushed on the actress since All the Real Girls and haven’t yet gotten sick of her or her similar, typecast roles. In fact, to us, the problem is not that indie films too often employ the MPDG character; it’s that they don’t cast Deschanel for every such part. So, instead of wishing she’d broaden her career to include other types of characters (it didn’t work well for her with The Happening, after all), we’ve selected ten MPDG characters that she should have additionally played.
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Spielberg Dream Hurt By Credit Crunch. Trade Roughage 12/18/08

Christopher Campbell
By Christopher Campbell posted 11 months ago
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  • “If they had to do it all over again, would DreamWorks co-founder Steven Spielberg and his partner Stacey Snider have left their lucrative deal at Paramount Pictures, where their slate of films had thrived, if they had foreseen the worsening financial environment?” According to Anne Thompson, DreamWorks is having a lot of trouble raising money during the credit crunch, and Spielberg and Snider may have to settle on a smaller business plan. On her blog, Thompson simplifies things: “But it’s Steven Spielberg! It doesn’t matter. The banks aren’t lending to anybody. It’s sheer bad luck.”
  • Ari Folman is following up his winning animated doc Waltz With Bashir with an adaptation of Stanislaw Lem’s sci-fi short story The Futurological Congress, which will begin as live-action then transition to animation. “Think of your favorite young actress. She’ll appear that way at the beginning, and then as the film goes on, she’ll be drawn like she’s 50,” Folman explains. So, like Kate Winslet in The Reader, but as a cartoon rather than with distracting aging makeup.
  • Barry Sonnenfeld will direct another sci-fi action comedy called The How-To Guide for Saving the World, which sounds like The Hitchhiker’s Guide to the Galaxy if Arthur and Ford had been able to use their book to twart the Vogon’s demolishon of Earth.
  • Billy Ray will direct his own adaptation of the supernatural novel Conjure Wife, which has been filmed three times previously. The premise sounds like Bewitched as a horror film.
  • Adam Shankman, who raised his comedy rep recently with Prop 8: The Musical (and may lower it again now with Bedtime Stories), has added another musical and another f/x extravanza to his pipeline. The former is the high-concept Bob the Musical; the latter is the long-in-works revival of Sinbad.
Holiday Gift Guide: Presents For Surviving The Apocalypse

Holiday Gift Guide: Presents For Surviving The Apocalypse

Kevin Buist
By Kevin Buist posted 11 months ago
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As the financial markets pull the entire economy into utter despair, it’s difficult to think about Christmas shopping. It’s tempting to shove your life savings into your mattress and ride this thing out in a homemade bunker, but holiday shopping is more important now than ever before. I’m not saying this with the hope that a boost in retail sales will jolt the sinking markets, that will never work. Think about it, they’re racking up trillions in debt and you’re going to help by buying an iPod? Nice try.

No, the reason you need to stuff stockings like crazy is because this will be the last Christmas on Earth, at least as we know it. A trifecta of economic, nuclear, and environmental apocalypses will surely befall our poor planet in the coming year, leaving a small band of survivors to fend off death in the savage wastes of our once great world. But don’t worry! You and yours will be prepared for this dark tomorrow, if you follow our handy Post-Apocalyptic Gift Guide:

Puppy

This is a classic Christmas gift, and it’s surprising useful in a post-apocalyptic environment. While watching post-apocalyptic movies in preparation for a life wandering the ruins civilization (cf. I Am LegendThe Road Warrior, and A Boy And His Dog), you’ll notice that many heroes keep a trusty K-9. The obvious reason is companionship, as going months without seeing another human can be maddening. While dogs do need to be fed, a tough breed can eat trash and carrion that you wouldn’t go near. The right kind of dog (larger breeds are best) can also offer protection and help with hunting, assuming natural flora and fauna still exist. Lastly, and I hate to say this, Fido can even become a meal if the situation gets desperate enough.

Solar Gadget Charger

Second only to clean water, a key to survival in a post-apocalyptic environment is the ability to watch movies. Classics like Tank Girl, Six String Samurai, and The Postman offer invaluable tips for survival in the wastelands. Luckily, portable solar-power devices have become more affordable. The 30 Watt Mono-crystalline Portable Briefcase Solar Panel 12V Charger is a bit pricey, but with it’s 25+ year life-span and ability to charge not only laptops but also any other gadget that can be plugged into a car cigarette lighter, it’s a must-have. Portable game systems, rechargeable flashlights, even GPS units (assuming the satellites haven’t been shot down by invading aliens), could be used for years after the collapse of the power grid.

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Trailer of the Day: Son of Rambow

Christopher Campbell
By Christopher Campbell posted 1 year ago
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Here I present you with yet another Sundance trailer. But it’s for a film that screened at Sundance LAST YEAR. I know, I’ve already bitched recently about having to wait so long for Sundance darlings to make their way to theaters, but I can’t help complaining again. Not when it comes to Son of Rambow, the movie I heard so much about during the 2007 festival and couldn’t wait to see for myself. And then it never came, and I forgot about it for awhile. Hopefully, I can wait just a bit longer (and not forget again in the meantime) for Paramount Vantage to finally give it a limited release on May 2nd.

At least now I have some more time to get around to seeing the original First Blood and the other Rambo movies I meant to watch (because I’ve never seen them before) prior to the release of the new Rambo (which, as a result, I also didn’t end up seeing). Son of Rambow is probably still an enjoyable movie without being familiar with those iconic Stallone movies, but since it’s about two kids making a spun-off sort of movie titled “Son of Rambow”, it seems like I’ll appreciate it a little more if I know the inspiration.

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