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10 Movie Marketing Blunders

10 Movie Marketing Blunders

Christopher Campbell
By Christopher Campbell posted 2 months ago
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This week is proving to be a monumental moment for failed movie marketing campaigns. Over at Deadline Hollywood Daily, Nikki Finke shares an insider’s look at the blunder of Summit’s Bandslam campaign, which is being blamed for the movie’s dreadfully disappointing bow. Meanwhile there’s the apparent mistake of Fox’s Avatar promotion, in which “overwhelming response” caused the film’s site to crash while people attempted to get free “Avatar Day” tickets for this Friday (we think it was all a ploy to attract more interest from markets where there’s actually little response and awareness, such as Denver). Throw in some spoiler spewing from The Time Traveler’s Wife’s Rachel McAdams, and it’s clear we’re seeing some terrible mishandling of film promotion lately.

The fact that District 9 did so well with its advertising and buzz only makes the blunders of this week seem that much worse. Plenty of reports around the web this week highlighted the contrast between the campaigns and performance of D9 and Bandslam (some people have also been contrasting the latter with The Ugly Truth’s marketing). But will the mistakes cause Hollywood to do better? Looking back at some past marketing errors, we can only assume not. Check out some of the worst movie marketing blunders (including one for a film yet to come out) after the jump.
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THE ROAD to resurface in Venice

Karina Longworth
By Karina Longworth posted 3 months ago
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The Road, the troubled adaptation of the Cormac McCarthy novel that was bumped from its original fall 2008 release date, has been announced as part of the lineup of the 2009 Venice Film Festival. It’ll screen alongside new films by (take a deep breath) Jacques Rivette, Abel Ferarra, Werner Herzog, Michael Moore, Claire Denis, fashion designer Tom Ford, Joe Dante, and Oliver Stone. The full lineup is here.

Oscars 2010 - Thinking About Next Year Already. Today in Film Bloggery 02/10/09

Christopher Campbell
By Christopher Campbell posted 9 months ago
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Yesterday, for the second time in two weeks, In Contention’s Kristopher Tapley confessed to being done with 2008 and noted a bunch of anticipated 2009 films. These aren’t necessarily titles he’s looking forward to seeing, though; it’s basically a preliminary jump on next year’s Oscar season. Because apparently this year’s Academy Awards are all but handed out, the winners properly predicted and expected, and now it’s time to think about what will be up for what in 2010. Those titles Tapley lists are Rob Marshall’s Nine, Peter Jackson’s Lovely Bones, Michael Mann’s Public Enemies, Clint Eastwood’s Mandela (formerly The Human Factor), Richard Curtis’ The Boat That Rocked, Scott Cooper’s Crazy Heart and the latest from Terrence Malick (The Tree of Life), Steven Soderbergh (The Informant), Paul Greengrass (Green Zone), Martin Scorsese (Shutter Island) and James Cameron (Avatar).

Oh, and then Jeff Wells had to go and hint that Spielberg’s Lincoln is likely to arrive by year’s end. What and who else is being foreseen as nominated this time next year? Check out the links after the jump.

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Thanksgiving Movie Marathon: 10 Cannibal Movies

Thanksgiving Movie Marathon: 10 Cannibal Movies

Kevin Buist
By Kevin Buist posted 11 months ago
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When you gather with your loved ones this week, be sure to give extra thanks for that turkey or soy-based equivalent on which you’re about to dine. Times are hard, but for most of us, we’re still able to eat. Nevertheless, we need to prepare for the even tougher times that inevitably lay ahead. As countless movies attest, desperate times call for desperate measures at the dinner table. Like cannibalism.

The circumstances under which “eat or be eaten” becomes the rule vary widely. Plenty of films have taken on this ancient taboo; in fact, a search for the tag “cannibal” on Spout.com yields eleven pages of results. For your holiday viewing pleasure, I’ve narrowed the list down to ten.

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Dueling Space Odysseys. Trade Roughage 10/17/08

Christopher Campbell
By Christopher Campbell posted 1 year ago
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  • Brad Pitt will produce and may star in an outer space version of The Odyssey for Warner Bros., and the studio is looking to sign George Miller as director. It is indeed an interesting project for Pitt since he also starred in Troy, which was kind of an adaptation of Homer’s The Iliad. But even more interesting is the fact that this isn’t the first Odyssey in space movie announced this week. On Monday, Ridley Scott described his next project as “The Odyssey by way of Blade Runner.”
  • Pitt may also play Oakland A’s general manager Billy Beane (labeled one of the “New Einsteins” in the latest Mental_Floss) in an adaptation of the nonfiction book Moneyball: The Art of Winning an Unfair Game from screenwriter Steve Zaillian (American Gangster) and director David Frankel (The Devil Wears Prada).
  • Star Wars geek Kevin Smith is at last making his own sci-fi movie, a father-son comedy set in outer space that “will reference other sci-fi movies.” Hopefully it will be as good as Spaceballs and Galaxy Quest, but looking at both the history of sci-fi comedies and the Bluntman and Chronic stuff at the end of Jay and Silent Bob Strike Back leaves me thinking it will be more 2001: A Space Travesty.
  • It’s that time of the year when studios decide if their Oscar hopefuls are ready or not. Dimension is currently weighing the possibility of The Road being pushed to 2009, and now Paramount has announced that expected contender The Soloist won’t be released until March while Defiance will barely make the calendar cut with a limited drop on December 31.
  • On this crowded news day, here are some other notable bits: David Bergstein is consolodating several companies, including THINKfilm and Capitol Films, for a new venture headed by former New Line exec David Tuckerman;  F. Gary Gray replaces Frank Darabont as director of Law-Abiding Citizen; Bourne 4 moves ahead with a screenwriter; Max Payne is expected to be #1 at the box office this weekend, unless of course some figures from Florida are miscounted permitting Oliver Stone’s W. to win the top spot.

The Road Not Ready. Trade Roughage 10/16/08

Christopher Campbell
By Christopher Campbell posted 1 year ago
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