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Trailer of the Day: Be Kind Rewind (Sweded)

Christopher Campbell
By Christopher Campbell posted 1 year ago
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Making a “sweded” version of his own film’s trailer seems like such an obvious next step in Michel Gondry’s viral marketing of Be Kind Rewind. I can’t believe I didn’t see it coming. What’s next, self-”sweded” trailers for Eternal Sunshine of the Spotless Mind, The Science of Sleep, Human Nature and Block Party?

In case you haven’t been following the promotions for Gondry’s latest post-modern surrealist fantasy film and have no idea what “sweded” is, it refers to the cheaply produced remakes of Hollywood movies that Jack Black and Mos Def’s video clerk characters create in Be Kind Rewind in order to restock their store’s rental library after they accidentally erase all the originals. OK, that was a long sentence, and is probably confusing if you’re not at all familiar with this movie. So, check out the real trailer here, and acquaint yourself. (Then check out Karina’s November clip-of-the-day post about “sweded” trailers and posters and her early January BlogNosh post about fan-made “sweded” trailers.)

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Gondry to Make Animated Feature With Son

Karina Longworth
By Karina Longworth posted 2 years ago
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 paul-willowz2.jpg

It’s probably not a great sign that the release of Michel Gondry’s upcoming Be Kind Rewind, starring Jack Black and Mos Def, has been pushed back to the icy winter wasteland of late January. With major critics too busy in the proceeding weeks to see much beyond Oscar hopefuls before heading off to Sundance, it’s traditionally the portion of calendar where movies destined to draw bad reviews go to hide. But even if that one’s a wash, Gondry’s next project sounds really, really cool. He tells MTV News:

I am working on an animated film with my son…We’re translating our relationship into a futuristic story with a dictator and a rebel. He’s the dictator in the story [and] it will be based on [his] art.

The MTV story doesn’t specify which son Gondry’s talking about–he has two–but according to Director’s File, it’s Paul Gondry, who is 16. He recently made an animated music video for The Willowz. You can watch that here; I’ve pasted a still of it above.

For a slice of the father-son relationship ostensibly inspiring this new project, check out this interview Paul conducted with his dad for INTERVIEW Magazine last year, around the time Michel’s The Science of Sleep was released in the U.S. In the interview, Gondry said he cast Gael Garcia Bernal in that film’s lead role because “he looks like [Paul] a little bit.” Paul said, “It’s hard for me to watch your movies sometimes because they’re always based on everything you went through and I was there with you in a way.” Michel responded, “Same for me.”

[Via Twitch]

Michel Gondry For Motorola

Karina Longworth
By Karina Longworth posted 2 years ago
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Last week it was Wes Anderson; this week, hipster auteur Michel Gondry cashes in with the above advert for Motorola Razr phones. The spot adopts the basic visual themes (and, by the looks of it, some of the sets and special effects) of Gondry’s 2006 feature The Science of Sleep. The pesky product doesn’t make an appearance until the final ten seconds. [Via Laughing Squid]