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Trailers of the Day: The Happening and 10,000 B.C.

Christopher Campbell
By Christopher Campbell posted 7 months ago
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I’ve already written about trailers for each of these films, and I didn’t really want to revisit either one. Even if they did have second trailers released — as most movies do — it’s typically hard for me to find the new versions in a format that I can embed here (I guess I got lucky with The Happening video above). But both of these movies have special marketing circumstances regarding their new, second trailers, that I figured they were worth noting.

The new trailer for The Happening, unlike the one I wrote about previously, seems more interested in exploiting the 9/11 and terrorist-threat angle. As if we hadn’t already guessed that Shyamalan was dealing with that kind of subject matter. Of course, the first trailer was just fine at selling the movie as a sci-fi/horror thriller, which I imagine is much more appealing to a wide audience than anything relating to 9/11. Still, I kind of understand why they decided to go this route, as well. The first trailer just made the movie look like a clone of The Mist and the upcoming horror flick The Signal. Perhaps the studio wanted to distinguish itself more as a deliberately relevant and topical genre picture. …Read more

Trailer of the Day: The Happening

Christopher Campbell
By Christopher Campbell posted 8 months ago
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Maybe I read too much Curbed, but it seems we’ve been having a lot of construction accidents in New York City lately (actually, the Daily News has also taken notice). So, while watching the new teaser trailer for M. Night Shyamalan’s The Happening, I couldn’t help but think about last Wednesday’s tragedy in Brooklyn involving a man falling 13 stories to his death. The trailer, which features construction workers throwing themselves off a site due to some strange “happening” that causes people to suddenly commit suicide, may hit too close to home for other people, too. A few blogs and forums have noted the similarity to the images of airborne jumpers/fallers from the World Trade Center on 9/11 (this wouldn’t be the first time Shyamalan made a 9/11 metaphor).

Now, I’m not the kind of guy to normally get sensitive about trailers unintentionally evoking tragedy (I thought it was unnecessary for trailers for The Core to be pulled following the Columbia disaster, but I guess I’m heartless). But this one hit me differently. Maybe it’s because these accidents are more of an ongoing/continuing problem, and certainly I’m also letting my bias against most NYC real estate developers get me heated up. However, I don’t think the trailer should be pulled — no, I’d rather it be seen by enough locals who might also relate the imagery to the tragedies.

…Read more