While most water cooler discussions today focused completely on the Kanye West VMA controversy, the playground likely had room for another topic related to MTV’s award show: the new trailer for The Twilight Saga: New Moon. But were the boys participating in that talk? Summit probably hopes so given that the spot seems to be trying harder to appeal to that young male demographic.
I don’t think the attempt will work, however. For the first Twilight film, after reaching out to the true, female-dominated fanbase, Summit released a trailer that admirably sold the thing as if it were a superhero movie. It came really close to getting me in the theater. This time they’ve got another more action-heavy trailer, which at times makes New Moon seem like The Matrix as directed by Stephen Sommers. Which I guess might seem cool to teenage boys. But there’s still enough obligatory beefcake shots and romantic fluff to overpower that idea.
Male moviegoers, feel free to prove me wrong. First, though, let’s see where the other film blogs stand on the issue after the jump:
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It seems impossible these days for a film franchise to keep its cast intact for a full run. This time it’s the Twilight series that has succumbed to the switcheroo game, as Bryce Dallas Howard was announced to be taking over Rachel Lefevre’s character, “Victoria,” as of the third film, Eclipse. This sort of thing nearly happened before for the Twilight series when Taylor Lautner came close to being fired from the part of “Jacob” after the first film, because he wasn’t seen as a strong or fit enough actor for the demands of the role in New Moon.
With this news, Howard cements herself as the official go-to actress for filling in vacated roles. In the past she has been a substitute in Lars von Trier’s USA - Land of Opportunities trilogy, taking on the lead role “Grace” originated by Nicole Kidman in Dogville for the sequel Manderlay, and she more recently filled in for a non-returning Claire Danes as “Kate” in the Terminator franchise (for which she also replaced the first-choice substitute, Charlotte Gainsbourg) Also, let’s not forget that she replaced Kirsten Dunst as the lead in M. Night Shyamalan’s The Village, when Dunst departed to make Elizabethtown.
With the way things are going for her, I predict she’ll be taking over as “Ginny Weasley” in the second part of Harry Potter and the Deathly Hallows, “Black Widow” in Iron Man 3 or The Avengers, “Rachel Dawson” in the next Batman film and “Kumar” in A Very Harold & Kumar Christmas.
Let’s take a look at what the rest of the film blogs are saying about the substitution after the jump:
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I’m all for appropriate trailer positioning, but the debut last night of a teaser for something called Percy Jackson & the Olympians: The Lightning Thief may have gone a little overboard. Actually, I change my mind: a lot overboard. The movie, based on Rick Riordan’s fantasy novels, is about a 12-year-old boy who finds out he’s part Greek god. Sounds a bit like the story of an 11-year-old boy who finds out he’s a wizard. But in case that’s not enough to be marketable to Harry Potter fans, the first trailer for Percy Jackson notes that the movie is directed by Chris Columbus, who kicked off the Potter films by helming both Sorcerer’s Stone and Chamber of Secrets. What else could Fox 2000 do to exploit the other franchise? Hmm, how about a logo that looks exactly like the one from Sorcerer’s Stone?
Certainly such a teaser should be positioned in front of Harry Potter and the Half-Blood Prince right? Well, actually, I think it could hurt the upcoming potential franchise starter, which doesn’t hit theaters til next February. Potter fans aren’t dumb and they’re sure to see that their beloved character is being completely ripped off and exploited. And with a record-breaking midnight box office for Half-Blood Prince last night, this teaser probably struck a bad chord with millions of moviegoers. As observed by Alex Billington of First Showing during one screening, the New Moon trailer obviously garnered huge cheers while Percy Jackson was met with “confused silence.” Meanwhile, the movie doesn’t seem to be getting a whole lot of attention online save for negative postings by film bloggers who agree that it’s a blatant Potter wannabe.
Check out some of those negative reactions after the jump:
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The first (real) trailer for the Twilight sequel New Moon debuted at the MTV Movie Awards last night, and while it appears to be receiving less attention and buzz than the Bruno/Eminem stunt, it is stirring a bit (just a bit) of noise on the Interweb today. Though I admit to not being very familiar with the franchise, I think it’s a well done spot considering the film is still shooting. I especially like the parallel action of the junkie-like lunging of the rude birthday party guest and the shapeshifting leap attack from Taylor Lautner’s werewolf character. Those in the Twilight world are apparently very quick to their feet when it comes to both cravings and savings.
Still, probably my least favorite thing ever is a CGI werewolf, whether its in Harry Potter and the Prisoner of Azkaban, Cursed, Van Helsing or any other lycanthropic films I purposefully avoided and forgot about. The one in the New Moon trailer, however, is relatively decent-looking. But could that just be because it looks adorable?
Obviously the majority of my bloggery peers are responding with ignorance and disinterest, but surely there are a few non-Twilight-obsessed movie sites excited about this sequel. Let’s take a look after the jump:
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If these Bloggery roundup posts were truly meant to represent the hottest film news of the day, they’d always be about Twilight, or at least its star, Robert Pattinson. As I’ve learned from regularly monitoring movie sites, there’s something relative to the franchise to report on at least once every 24 hours (today we somehow got double news, with Pattinson announcing he’s committed to a fourth installment). And it will continue to be this way for the next few years. So forgive me this one time for caving in, like others, to turn the spotlight on an advertisement for a movie I know little about and likely will not see.
At least I do have an appreciation for posters, as an artform. And at least a lot of the commentary coming from the blogs regarding this new The Twilight Saga: New Moon one-sheet is humorous. Otherwise, I wouldn’t bother with it. Everyone knows we’re going to see another hundred or so marketing images for the sequel before its November release (this wasn’t even the first), so why bother talking about just one? Here’s why: to point out that between this and the official teaser poster for Where the Wild Things Are, movie marketers are really into forestry shots with background light sources.
Okay, that wasn’t very funny (honestly, it wasn’t really supposed to be, anyway), so I’ll just leave it to the film bloggers with more wit to make us laugh at this heavily airbrushed poster. Check out the Twilight jokes after the jump:
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