Yet another filmmaker moonlighting as an ad director: Harmony Korine directed the above TV advert for Thornton’s, a British department store chocolate store [thanks, Marie!]. There are some unmistakeable Korine touches here (and even vague references to images from julien donkey-boy and the upcoming Mister Lonely–which, by the way, is AWESOME). But still, it’s somewhat ironic that I’m able to show you a more-or-less conventional, Holiday season-timed TV ad directed by the bad boy of 90s independent cinema, and a short film made specifically for the web by a canonized, old-guard, Oscar winning filmmaker that goes out of its way to upend standard conceptions about online advertising. Interesting, no?

Via the FILMMAKER blog.