I’ve been tracking the odd pop cultural situation that awaits this month’s release of The Tracey Fragments for awhile now. The film, which I’ve written about before, stars Juno phenom Ellen Page; it premiered at Berlin in 2007 and played tons of festivals, but by year’s end had failed to secure U.S. theatrical distribution. Then, in February of this year, when Page was at the peak of her powers as a precocious Oscar nominee and face of one of the biggest “surprise” hits in recent memory, Tracey was picked up by ThinkFilm for domestic distribution.

This is a film which, despite positive reviews and an award from Berlin, went almost completely unnoticed when it screened at Toronto in September, largely because it didn’t have a distributor that could afford to hire track suited boys to pass out branded Tic Tacs on its behalf. And yet, as soon as ThinkFilm put out a new trailer for the film, it promptly attracted a bunch of negative blog attention, ranging from unfair to inaccurate.

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