I’m all for appropriate trailer positioning, but the debut last night of a teaser for something called Percy Jackson & the Olympians: The Lightning Thief may have gone a little overboard. Actually, I change my mind: a lot overboard. The movie, based on Rick Riordan’s fantasy novels, is about a 12-year-old boy who finds out he’s part Greek god. Sounds a bit like the story of an 11-year-old boy who finds out he’s a wizard. But in case that’s not enough to be marketable to Harry Potter fans, the first trailer for Percy Jackson notes that the movie is directed by Chris Columbus, who kicked off the Potter films by helming both Sorcerer’s Stone and Chamber of Secrets. What else could Fox 2000 do to exploit the other franchise? Hmm, how about a logo that looks exactly like the one from Sorcerer’s Stone?
Certainly such a teaser should be positioned in front of Harry Potter and the Half-Blood Prince right? Well, actually, I think it could hurt the upcoming potential franchise starter, which doesn’t hit theaters til next February. Potter fans aren’t dumb and they’re sure to see that their beloved character is being completely ripped off and exploited. And with a record-breaking midnight box office for Half-Blood Prince last night, this teaser probably struck a bad chord with millions of moviegoers. As observed by Alex Billington of First Showing during one screening, the New Moon trailer obviously garnered huge cheers while Percy Jackson was met with “confused silence.” Meanwhile, the movie doesn’t seem to be getting a whole lot of attention online save for negative postings by film bloggers who agree that it’s a blatant Potter wannabe.
Check out some of those negative reactions after the jump:
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I had planned on taking the day off from the Bloggery today, but I was drawn in by the odd attention being paid to some new photos of Dakota Fanning on the set of the girl group biopic The Runaways. I guess it fits to end the week with another look at rock and roll pedophile bait, since I already devoted one day to the Chipettes. But it’s not like this is actually the first look at the 15-year-old former child star as singer Cherie Currie. It’s not even the most scandalous. Still, the fact that the media is focusing on Fanning and ignoring the full band shots (this is apparently the first look at all the Runaways actresses, if not the first look at Fanning) is either because people are obsessed with the maturation of a female child star or, due to the near-equal concentration on Kristen Stewart, they’re trying to get traffic from Twilight fans.
Anyway, I’m still waiting for the re-creation of this costume to really spark talk of “kiddie porn,” and I’m still wondering if we’ll end up with a “leaked” shot of the Fanning/Stewart lesbian kiss once that scene is shot. It would rival the Vicky Cristina Barcelona kiss as far as media attention goes. Otherwise, there’s not much reason to discuss these latest images, other than to hope that it makes teenyboppers curious about Iggy Pop.
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The first (real) trailer for the Twilight sequel New Moon debuted at the MTV Movie Awards last night, and while it appears to be receiving less attention and buzz than the Bruno/Eminem stunt, it is stirring a bit (just a bit) of noise on the Interweb today. Though I admit to not being very familiar with the franchise, I think it’s a well done spot considering the film is still shooting. I especially like the parallel action of the junkie-like lunging of the rude birthday party guest and the shapeshifting leap attack from Taylor Lautner’s werewolf character. Those in the Twilight world are apparently very quick to their feet when it comes to both cravings and savings.
Still, probably my least favorite thing ever is a CGI werewolf, whether its in Harry Potter and the Prisoner of Azkaban, Cursed, Van Helsing or any other lycanthropic films I purposefully avoided and forgot about. The one in the New Moon trailer, however, is relatively decent-looking. But could that just be because it looks adorable?
Obviously the majority of my bloggery peers are responding with ignorance and disinterest, but surely there are a few non-Twilight-obsessed movie sites excited about this sequel. Let’s take a look after the jump:
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If these Bloggery roundup posts were truly meant to represent the hottest film news of the day, they’d always be about Twilight, or at least its star, Robert Pattinson. As I’ve learned from regularly monitoring movie sites, there’s something relative to the franchise to report on at least once every 24 hours (today we somehow got double news, with Pattinson announcing he’s committed to a fourth installment). And it will continue to be this way for the next few years. So forgive me this one time for caving in, like others, to turn the spotlight on an advertisement for a movie I know little about and likely will not see.
At least I do have an appreciation for posters, as an artform. And at least a lot of the commentary coming from the blogs regarding this new The Twilight Saga: New Moon one-sheet is humorous. Otherwise, I wouldn’t bother with it. Everyone knows we’re going to see another hundred or so marketing images for the sequel before its November release (this wasn’t even the first), so why bother talking about just one? Here’s why: to point out that between this and the official teaser poster for Where the Wild Things Are, movie marketers are really into forestry shots with background light sources.
Okay, that wasn’t very funny (honestly, it wasn’t really supposed to be, anyway), so I’ll just leave it to the film bloggers with more wit to make us laugh at this heavily airbrushed poster. Check out the Twilight jokes after the jump:
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I haven’t seen Twilight, but from what I can tell the film only has one memorable scene. That’s the way the Twilight parodists make it seem, anyway. Everything from the puppet parody to this new Christmas version (see below) recreates this scene, in which Bella acknowledges that Edward is a vampire and then the couple flies through the woods. It’s getting to the point where the parodies are losing their edge if only because of the familiarity. The one thing that could possibly be more tired is if someone parodied the bullet-time scene from The Matrix within a parody of Twilight.
But it’s mid-December, and tis the season for humorous movie-related Christmas videos on YouTube (like “Rambo Bells”). Twilight fans already got their Christmas wish with the announcement that Twilight: New Moon will be out before Thanksgiving next year, but this is a little stocking stuffer (for that Edward-face stocking pictured, available from Amazon). And if those little goths like the idea of Santa being a vampire (how is this not the concept of another Christmas horror flick?), they can buy an unrelated Santa Vampire t-shirt here. Oh nevermind, they’re not going to have enough cash for unrelated items when there’s so much real Twilight Christmas crap to buy.
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