Facebook and Seesmic have banned a promotion for the international rollout of the Diane Lane film Untraceable. The movie basically bombed when it was dumped here in late January, but because people on the internet love nothing better than making fun of mainstream cultural stuff that pretends to understand the internet, it garnered a bit of snarky blog attention for its ridiculous premise alone. Lane stars as some kind of FBI cyberterrorism analyst who is charged with stopping the mastermind behind KillWithMe.com, who pledges to murder captive victims when the site reaches a quota of page views. Totally misguided attempt to plumb the new web culture as dressing for the same old thriller, and thus a sure sign that Web 2.0 is dead? Or a genius satire of the internet publishing industry? Nobody cared either way, I guess––the film has so far failed to make back its production budget domestically.

Which means its international box office is key. Which explains why Universal, desperate to make some noise, would hire a firm to essentially replicate KillWithMe.com on social networks.

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