It’s been a long time since I paid attention to any promotional materials related to a Harry Potter movie. After awhile, it had seemed the movies all look the same, at least in trailers, posters and other marketing tools. And since I stopped caring about both the books and the movies after Goblet of Fire (though Order of the Phoenix has admittedly been floating around the bottom of my Netflix queue since it was released to DVD), there really was no reason for me to bother with ads for whatever installment Warner Bros. is currently attempting to ram down my movie-blogging throat.
However, due to my job of keeping abreast of all that’s super-hot in the world of film (according to film blogs, at least), I was obligated to watch the latest trailer for this summer’s Harry Potter and the Half-Blood Prince. And I have to admit that it makes the new movie look incredibly epic. I feel like even if I had never seen a Harry Potter movie before, I’d still go see this, whether I went back and acquainted myself with the predecessors or not. Even more than exciting me with its percussion-heavy music and its promise of kissing scenes (aka “mild sensuality”), the trailer really impressed me with its turn-face on the usual trailer-pause technique, in which the cliche “It has begun” is replaced with “It’s over.”
After the jump, read what other bloggers are saying about this new spot:
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The last line of the new 
