Between the new Vanity Fair spread starring his comedy troupe (which includes his wife) and official word that he’s producing Ghostbusters 3, Judd Apatow is the talk of the Internet today. Eric D. Snider, in a new post at Cinematical that is apparently unrelated to either bits of news, even discusses Apatow’s potential status as this generation’s John Hughes. Considering some bloggers refer to the stars of the Vanity Fair feature as the “Frat Pack,” despite that term’s origins being with another set of actors (though Apatow’s pals do overlap and have been deemed “Junior Varsity” members), there may be weight to Snider’s claim.
Whatever Apatow’s group is called (Vanity Fair simply yet prematurely labels them “Comedy’s New Legends”), their leader is certainly ruling over a large part of Hollywood these days, enough that he’s sure to appropriate more than just the Frat Pack name before he’s done with his reign as King of Comedy. Now that he’s borrowed the talent of Adam Sandler (for this summer’s Funny People) and is about to take charge of even older SNL alum (for the next Ghostbusters flick), what could stop him from hiring Anthony Michael Hall or Shirley Maclaine in order to align himself with even the “Brat Pack” and “Rat Pack,” respectively?
We’ll just have to wait to see how much Apatow will ultimately conquer. So, for the time being, let’s take a look at what the blogosphere is saying about him and his crew today:
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Now that War, Inc has topped the specialty box office two weeks in a row, using the unfunny “incendiary political cartoon” (the poster’s words, not mine) as a stick with which to beat the “critics are irrelevant!” dead horse has become the new hotness.
“Despite the negative reviews, I found War Inc. innovative and subversively ironic,” Vicky Ward writes at Vanity Fair.com. Noting that Cusack was able to cull poster quotes from like-minded famous friends such as Arianna Huffington and Diablo Cody (the latter’s a new development, as she apparently hadn’t delivered her blurb as of the taping of this clip), Ward positions the success of the film as an instance of “the audience” rising up against the bullies of the critical establishment:
The encouraging results may be proof of the power of viral marketing, an instance when the subculture becomes the culture…it won’t just be the anti-war message of the movie that is groundbreaking; War Inc. could become a model for a new, grass-roots type of marketing, in which a film’s potential audience (with a little help from the director) may be better able to advertise it than the so-called experts are…if the drum roll is loud enough, the views of critics [can] be overruled by people who will see what they want to see, no matter who tells them not to.
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The New York Daily News reports that just days after Disney tried to shame Vanity Fair and photographer Annie Leibovitz for releasing a photo of tween Disney Channel sensation Miley Cyrus wrapped in a bed sheet, it’s been revealed that the company is selling Disney underwear in China via billboards that show adolescent models wearing even less. A Disney spokesman claimed the Chinese ad “has caught us totally by surprise” –– which seems about as credible as the suggestion that the company had no idea what was happening on Leibovitz’s set. The shock shouldn’t be that Disney is selling sex; the shock should be that Disney is not only feigning shock, but that they’ve turned feigning shock into a business model.
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The whole Lucas/Spielberg Indy 4 cover made a certain kind of sense. It’s an epic narrative, the story of underdogs turned Hollywood royalty, and it’s also about the passing of torch from the star sphere of the 70s-80s-90s to the new generation, however annoyingly it may be embodied by Shia LaBouf. This kind of reification of Hollywood myth is the only way to pay Graydon Carter’s salary nowadays, even if it’s not something the average Christopher Hitchens reader really has much use for.
But why is Vanity Fair exhaustively covering a new Star Wars video game? To the point where they’ve not only posted a three-pager about the technology behind Star Wars: The Force Unleashed, but a 14-page slideshow of stills from the game itself? Are they that desperate to win the Digg crowd, and if so, do they really think teenage gamers will become loyal customers after this issue reels them in? Was this a contractual thing––ie: did Lucas only agree to the Indy interview on the grounds that the game would get coverage as well? And if so, why didn’t he offer better quality images than the one screen-capped at right?
Vanity Fair recreated a number of famous shots from Alfred Hitchcock films for their March 2008 Hollywood Issue, and they’ve got a story about the shoot on their website. It’s pretty much content-free––unless we’re really supposed to be blown away by Renee Zellweger’s professionalism and commitment to the endeavor because she waited until she was getting her hair done to watch the Vertigo scene she had been assigned to ape––but Jeff Wells still finds something to grumble about.
“Of all the actors Vanity Fair could have picked to stand in for Cary Grant in a restaging of the classic crop-duster scene in Alfred Hitchcock’s North by Northwest, they chose (who else?) Seth Rogan.” Yawn. Of course, George Clooney would be the obvious choice for the role, but even George Clooney seems to be tired of playing Cary Grant. The whole idea of having people like Gwyneth Paltrow and Keira Knightley star in these slavishly recreated spreads is so milquetoast and boring, that the casting of Hollywood’s new, chubby-nerdy-hot guy as Cary Grant––especially Cary Grant as Roger Thornhill, an ordinary guy who becomes sort of unexpectedly invincible––ends up looking strange enough to be inspired.