Zachary Levy’s Strongman, comes to SXSW after recently having won the Grand Jury Award at the Slamdance Film Festival, but an earlier project, through which Levy partially funded the film got a bit more press. In between shooting and editing his documentary, which he calls “a real-life version of La Strada,” Levy and some friends invented Bush Cards, decks of novelty playing cards, each emblazoned with an image of a different member of the George W. Bush administration and a memorable quote and/or factoid. Donald Rumsfeld’s ace of hearts passes along a typical slice of wisdom — “I don’t know what I said but I know what I think, and well, I assume it is what I said” — without comment. The cards got tons of press and sold like hot (yellow) cakes at indie bookstores and Urban Outfitters alike.

Answering The 5 Questions We Ask Everyone, Levy both proposed restructuring film festival submissions to resemble architecture competitions (without, like, actual architecture), and gave big ups to Uncle Buck. That, and the Strongman trailer, after the jump.

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