As if the problems with Fox’s “Avatar Day” promotion weren’t enough, the marketing of James Cameron’s Avatarcontinued to hit snags today with the faulty debut of the film’s trailer. Despite there being a literal countdown until its premiere, at 10am EST this morning Twitter was abuzz with complaints that the thing not only didn’t work, but that it was a massive failure on the part of Fox, Apple and whoever else was responsible. Not helping matters was the fact that while we waited for the thing to be available on Apple’s site, we looked around the page and noticed the embarrassing copy that reads “FROM THE DIRECTOR OF THE ‘TITANIC.’” Meanwhile, others found they could view the trailer on a French MSN site.
Then came the biggest fail of all: the trailer was a disappointment! Derivative visuals aside, the movie looks to be a letdown in terms of its responsibility to be a groundbreaking work of cinema. Of course, there could have been no other reaction coming off so much hype. And it is indeed possible that the backlash will turn back around once people see some of the film as its meant to be seen, in 3D. But that’s just the problem of this marketing blunder. While some are saying the trailer shouldn’t have hit the web before “Avatar Day,” I think this particular trailer shouldn’t have been made, let alone released, at all. As I wrote earlier this year in anticipation of Avatar’s marketing, “You really don’t need to show one second of footage. Because we’ll be there no matter what.” However, now that I’ve seen a disappointing mess of CGI and familiar-looking footage, maybe I won’t be there after all — unless I hear legitimate reason to bother (fortunately, I’m sure I will hear one).
Check out what the rest of the film blogosphere has to say about the trailer’s failure — or success — after the jump: …Read more
Product placement in movies is now so overdone that we may not even notice it unless a particular film or TV show really hits us over the head with a blatant in-your-face product shot. Otherwise, seeing commercial goods everywhere merely seems like everyday life in capitalist America. Just look at any of the websites that tally up products spotlighted in mainstream movies and you’ll probably be surprised (though not shocked) at how many brands appear in each new release. Did you notice that Blades of Glorycontains 38 separate products? Probably not. Many of those products couldn’t have gotten their money’s worth, because the movie doesn’t allow the audience to walk away recalling any one particular item.
At a time when TV’s Top Chef and 30 Rock show us how lame blatantly whorish and ironic product placement can get, and while moviegoers are being subjected to more subliminal, suggestive and unintentional advertisements (Speed Racer, Wall-E and Beverly Hills Chihuahuarespectively have us thinking about McDonalds, Apple products and Taco Bell, though some of these associations are not necessarily the movie’s fault), it’s good to remember that not all product placement is superfluous or despicable. Some of it is actually funny, smart and beneficial to mankind.
Every week or so you’ll hear about a video game being adapted for the big screen, especially with the gaming industry raking it in hand over fist these days. In the past year alone studios have touted the announcements of deals for game-based movies like World of Warcraft, Halo, and Metal Gear Solid. But what about the movies that already seem like video games? There are a fair share of flicks that feature everything from gimmicky camera styles to plotlines that seem like they were ripped right out of the latest console bestseller and plunked into multiplexes. Check out the list below and watch these video game movies that aren’t video game movies.
1. Elephant (2003): This Gus Van Sant film was inspired by the Columbine school shooters, who were in turn supposedly inspired by video games Doom and Wolfenstein 3D. The movie is made up of extremely long tracking shots, filmed just behind the character the story is currently following. By design, this makes the film look like a thirdperson game like Grand Theft Auto, except without all the hookers and drug-running. …Read more
Kevin Kelly, a contributor to Joystiq, i09 and countless other weblogs, will be weighing in on the intersection between film and video games every Thursday here on SpoutBlog. This is his introductory column; please welcome Kevin, ask him personal questions, shower him with flattery and/or rip apart his argument in the comments.
If you’d been holding onto a game controller or sitting deep in a multiplex somewhere a few weeks ago, you might have felt the shuddering groan of millions of video game and movie fans everywhere when the press release dropped the news: Brett Ratner is going to start making movies based on Activision’s cadre of video games. Maybe the Uwe Boll career path of making extremely bad movie adaptations of video games still appeals to him. It’s not clear what project will be first up, but given the fact that Ratner’s films have somehow made millions of dollars, it’ll probably be something fairly popular. Don’t rule out Brett Ratner Presents: Brett Ratner’s Guitar Hero: The Movie just yet.
We’ve had a bit of trouble getting this episode to go through the iTunes feed, so we hope this re-post will fix the problem. The original post, with episode description and embedded player, is here.
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