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Viacom Can Watch You Watch YouTube

Karina Longworth
By Karina Longworth posted 1 year ago
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A court has ruled that Google must turn over logs containing the “log-in ID of users, the computer IP address (online identifier) and video clip details” of every single video watched by every user on YouTube. This is the result of a class action copyright infringement lawsuit, brought against the video sharing site by Viacom (parent company of MTV, VH1, CBS and Paramount) and the Premier League football association. Google will also be required to “disclose to Viacom the details of all videos that have been removed from the site for any reason.”

So what does this mean, beyond the fact that multi-national corporations will now have evidence every time you watch semi-dirty Duran Duran videos or footage of Margaret Thatcher asking the media to “rejoice” that British troops have taken back the Falklands (yes, these are my two most recent YouTube searches)? The BBC has posted a good decoding of the ruling. Takeaways after the jump.

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Oscar Clips on YouTube? That Would Be Too Easy.

Karina Longworth
By Karina Longworth posted 1 year ago
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 youtubedisabled.png

Scott Kirsner passes along the news that even though the Academy has an official Oscar YouTube channel, they’ve so far failed to use it to showcase clips from last night’s show. Not only that, but they have YouTube hard at work removing clips from the show uploaded by other users––this clip, and this one, and this one were all removed within three hours of their upload.

And not only THAT, but with the exception of a clip from last year’s Jack Black/Will Ferrell/John C. Reilly medley, most of the recently uploaded clips from actual Oscar telecasts date back to the 75th edition of the show––which, of course, took place in 2003. So if you’re just now getting around to blogging about Adrien Brody kissing Halle Berry, you’re in luck! Or, you would be, if the entire channel didn’t disable embeds.

Chris is coming up with a list of things the Academy can do to improve telecast ratings, so check back later this afternoon for that. But this kind of thing has got to be one explanation for last night’s show doing so poorly. The new generation of celebrity porn addicts don’t even know they’re supposed to obsess about the Oscars, because the Perez Hiltons of the world are instead blogging about Jennifer Aniston’s frozen eggs, because at least they have visual aids for that.

YouTube Hall Monitors Go After Chappelle, Go Easy on Shia

Karina Longworth
By Karina Longworth posted 2 years ago
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youtube_bat.jpgI’ve previously expressed concerns that Google’s renewed commitment to cracking down on copyright infringement will have a disastrous impact on YouTube and GoogleVideo potential as teaching tools/living media archives. Today, via CinemaTech, comes this Wall Street Journal article (if you’re not a subscriber, try this link) about people hired by companies like Viacom to seek out and request the removal of copyright content from YouTube.

The company profiled says they earn as much as $500,000 a month from each of the media companies that employ them. Most of their focus seems to be on removing music videos that have been illegally uploaded by MTV viewers, and comedy sketches illegally sourced from Comedy Central. Since many of these videos are available for legal streaming on MTV’s Overdrive and other sites, you have to wonder: since the average YouTube “pirate” surely doesn’t care enough about a company like Viacom to try to deliberately hurt them, why would they bother uploading these clips at all? Why would anyone want to watch a choppy YouTube clip of Same Girl when MTV.com has the same video, in a slicker player and at a higher resolution?

My guess is that a big part of it is the demand for embeddable clips — you can link to MTV.com’s videos, for example, but you can’t display them on your own blog or MySpace/Facebook page. A big part of the appeal of watching online videos is being able to share them. Teenagers especially seem drawn to the practice of using YouTube clips of their favorite music videos and funny scenes as building blocks in constructing their online identities. When you’re 16, your MySpace page is your personal portal, your social resume, the one-stop shop where friends and crushes can receive all your sanctioned information. If you were that 16-year-old, would you really want to have to “express yourself” by directing your friends to go check out all your favorite videos on Comedy Central’s website?

My big concern with the YouTube crackdown is that it will make it impossible to share hard-to-find media detritus: rare interviews and TV clips, scenes from films that aren’t on DVD, etc. It’s nice to see Delaney heavily imply that media companies are taking a hands-off approach to fan-altered clips containing copyrighted content, and just about anything else that could reasonably fit under Fair Use. There’s a sense that the big media conglomerates have had to pick their battles. While Viacom pays $100,000 a month to make sure that clips of Chappelle Show aren’t allowed to circulate, there seem to be an awful lot of four-month-old, camcorder-sourced clips from subsidiary Paramount’s Disturbia.

Another interesting tidbit from the story: employees at the company hired by Viacom blow off steam by sharing vintage oddities. “They combat the monotony by passing links to quirky clips around the office,” Kevin J. Delaney writes. “One recent oddball favorite was a video of a flamboyant German disco-era group performing in Genghis Khan-inspired outfits.” Surely, somebody somewhere owns the copyright to that, too.