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Tropic Thunder’s Mockumentary Marketing. Clip of the Day.

July 9, 2008 – 4:01 pm

A fake trailer for a film about a film within a film. I’m confused and amused.

By Kevin Buist | Posted in Clip of the Day, Video | Comments (0)

War Inc. Begets Further Critical Backlash

June 2, 2008 – 3:49 pm

Pay no attention to film critics who want to stifle anti-corporate, anti-Hollywood subversion! Instead, pay attention to … um … Vanity Fair?

By Karina Longworth | Posted in Film marketing and distribution | Comments (0)

Viral Marketing Recreates the ’90s. Clip of the Day

May 29, 2008 – 10:04 am

Public-access was the YouTube of yesteryear, as evidenced in this promotional clip for The Wackness.

By Christopher Campbell | Posted in Film marketing and distribution, Technology & Web | Comments (1)

Too Much Viral Marketing?

April 30, 2008 – 2:33 pm

Thank goodness I’m not the only one fed up with the whole viral marketing campaign thing.

By Christopher Campbell | Posted in Film marketing and distribution, Hollywood, Technology & Web | Comments (7)

Dark Knight Gets Marketing Help From NY City Council

March 26, 2008 – 3:47 pm

A Councilman wants to capitalize on the new Batman movie to promote New York City. Let the conspiracy theories begin!

By Karina Longworth | Posted in Film marketing and distribution | Comments (5)

Sarah Marshall Marketing Backlash

March 26, 2008 – 2:20 pm

Does FORGETTING SARAH MARSHALL’s annoying marketing campaign a sign that “viral” marketing has taken a turn for the boring? Or is the bloggy rage it’s inspiring just another hint that the bloom is somewhat off the Apatow rose?

By Karina Longworth | Posted in Film marketing and distribution | Comments (6)

Harvey Dent on the Campaign Trail

March 17, 2008 – 9:45 am

Today’s Adventure in Marketing: the Dark Knight campaign takes advantage of election season.

By Karina Longworth | Posted in Film marketing and distribution | Comments (0)

The Milkshake Meme Gets Worse

February 12, 2008 – 11:00 am

Who doesn’t want to turn their baby into a crawling advertisement for the wisdom of a fictional psychotic oilman?

By Karina Longworth | Posted in Culture/art, Film marketing and distribution | Comments (1)

Viral Marketing in the Meta Stage Still Funny

December 19, 2007 – 12:20 pm

The point is not to think about how this promotional sketch breaks down its own form of movie marketing. The point is to laugh at Paul Rudd’s hilarious delivery of a stale, old Jewish joke.

By Christopher Campbell | Posted in Film marketing and distribution, Video | Comments (1)

Selling Be Kind Rewind. Clip(s) of the Day.

November 27, 2007 – 1:42 pm

There’s some cool new promo stuff up online for Michel Gondry’s Be Kind Rewind. The film is about two video clerks who accidentally demagnetize every VHS tape in their store while their boss is on vacation, and then proceed to produced no-budget camcorder “remakes” of the most rented titles. The studio is–smartly, I think–exploiting the [...]

By Karina Longworth | Posted in Clip of the Day, Film marketing and distribution, Technology & Web | Comments (1)