At last year’s Toronto International FIlm Festival they had guys dressed up in the running outfit that Michael Cera wore in Juno jogging around town, handing out orange Tic Tacs. So, it’s only fitting that this year the only viral marketing we’ve spotted around town is from another Michael Cera film. Nick and Norah’s Infinite Playlist has a phantom band in it that is central to the plot, and we’ve spotted advertisements for this band stenciled onto sidewalks and plastered on streetlights.

…Read more