Way back in May, I discovered (long after the rest of the world, I thought) that the 2005 German film Downfall had become unlikely fodder for a huge number of YouTube spoofs. This weekend, Virginia Heffernan looked into the meme for the New York Times. In my post, I commented on the irony that although millions of people have now been exposed to Downfall via the various YouTube spoofs, the videos don’t work as compelling advertisements for the movie itself. Now Heffernan notes that the ubiquity of Downfall as seen out of context not only fails to promote the film, but actually damages the experience of watching it:

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