An addendum on this post noted that War, Inc, the satire co-written by and starring John Cusack which I loathed but which has become something of a surprise spring hit, was scheduled to come out on DVD tomorrow after just seven weeks in theaters. I wrote:
War Inc['s DVD release] is notable only because First Look’s ridiculously tight seven week window from theatrical premiere to DVD street date looks, in retrospect, like another in a line of smart moves designed to capitalize on the film’s surprise cult appeal. Of course, the film’s box office potency faded as its release expanded, and if it had done less well in its first weeks, this would look a lot like a dumping, but that’s fodder for another, far more bitter post…
Ah, but then the target moved: shortly after that post was published, I got an email from David Hudson informing me that the film’s DVD release has been bumped to October. …Read more
Now that War, Inc has topped the specialty box office two weeks in a row, using the unfunny “incendiary political cartoon” (the poster’s words, not mine) as a stick with which to beat the “critics are irrelevant!” dead horse has become the new hotness.
“Despite the negative reviews, I found War Inc. innovative and subversively ironic,” Vicky Ward writes at Vanity Fair.com. Noting that Cusack was able to cull poster quotes from like-minded famous friends such as Arianna Huffington and Diablo Cody (the latter’s a new development, as she apparently hadn’t delivered her blurb as of the taping of this clip), Ward positions the success of the film as an instance of “the audience” rising up against the bullies of the critical establishment:
The encouraging results may be proof of the power of viral marketing, an instance when the subculture becomes the culture…it won’t just be the anti-war message of the movie that is groundbreaking; War Inc. could become a model for a new, grass-roots type of marketing, in which a film’s potential audience (with a little help from the director) may be better able to advertise it than the so-called experts are…if the drum roll is loud enough, the views of critics [can] be overruled by people who will see what they want to see, no matter who tells them not to.
Yeah, I don’t know about that. …Read more
According to indieWIRE, the John Cusack satire War, Inc made an impressive $45,714 on two screens in its opening weekend. Not exactly Iron Man numbers, but a much higher per-screen average than any other film in limited release. For the sake of perspective: Indiana Jones and I’m Vaguely Certain Shia La Beouf’s IMDb Profile Exaggerates His Height made less than a thousand dollars more per screen in its by all accounts sufficiently massive opening weekend; Cusack’s last film, the also war-themed Grace is Gone, made just $50,899 in its entire theatrical run.
So this a victory for indie film, right? Yay! Except, of course, that the movie’s abysmally bad.
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Of the 14 films that I saw during Tribeca Film Festival, only three were so under-accomplished that they begged the question of why they were programmed in the first place. This is an improvement over past years. Meanwhile, I saw four films that qualify as serious discoveries. With the exception of Shane Meadows’ Somers Town, over which I’ve already raved, these films are imperfect but thrillingly risky, and fascinating in their flaws. It’s maybe worth noting that only one of these titles arrived in Tribeca as a World Premiere, and that film, The Guest of Cindy Sherman, is set and was made just blocks away from the festival’s theoretical (but no longer physical) home. It’s shocking that there isn’t currently a festival in New York City that’s seriously focused on celebrating locally-produced work. Tribeca, so in need of a refined identity, might want to take note that the niche is up for grabs.
My notes on each of the 14 films, in order of preference, follow after the jump.
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War, Inc is a debacle. Starring, co-written and produced by John Cusack, it’s an impotent, cheap-looking political satire that longs for relevance, but feels years stale. (It has, in fact, been around for awhile––it was once titled Brand Hauser, it went into production in fall 2006, it was rumored to have been set up for premiere slots at both Toronto 2007 and Sundance 2008, neither of which, for whatever reason, ever happened.) It’s a sign that Hollywood filmmaking about the current war and its associated politics has fatally passed over from merely irrelevant preaching to the choir, to a kind of solipsistic naivete that should make anyone with an intellectually-rooted anti-war position feel embarrassed to have their politics associated with it. War, Inc personally makes me want to put my head in my hands in shame. The Left deserves to be mocked as much as the Neo-Cons, but nobody deserves to have their reputations sullied by indefensible garbage like this.
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