In this New York Times story (cleverly topped with a 600px wide still featuring Greta Gerwig in a bikini), Michael Cieply reports on Sony Pictures Classics’ plan to premiere the Duplass Brothers’ Baghead first in Austin, and then spread the film out to strategically-selected cities throughout the country before opening the film in New York or Los Angeles. Why do it this way? The implication is that Sony is hoping to benefit from positive word of mouth and blog coverage in college towns, hipster meccas and smaller cities where a recommendation from a friend carries more weight than a film review. But in order to convey that message, Cieply has to implicitly diss the publication in which his story is published. An excerpt:

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