At the Kansas City Star’s TV Barn blog, Aaron Barnhart examines MSNBC’s strategy of devoting as much as a third of their schedule to “documentary” programming. Barnhart takes issue with the channel’s use of the word “documentary” to encompass content as disparate as, on one hand, Witness to Jonestown (an original production of the newish MSNBC Films combining new interviews with ample footage from NBC’s archives) and Dear Zachary (which MSNBC Films acquired in partnership with Oscilloscope straight from the festival circuit); and on the other, the schlocky stuff that makes up the bulk of their “Doc Blocks,” like the Lockup series of Dateline-style exposes set inside various North American prisons, and the COPS knock-off Caught on Camera.

Amazingly, when Barnhart went to Michael Rubin, who programs all of this stuff for the network, and asked, “What’s the deal?” Rubin basically went on the defensive. Not only did he call Lockup specifically “a jewel,” but he insisted that MSNBC’s viewers make no distinctions between high-brow and low-blow non-fiction content. As he puts it:

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